CASE STUDY #1: low daily ad spend resulted in 18 total leads within 2 weeks

Client Intro

This financial advisor wanted to scale his business to new heights but gave us a minimal budget to play with. Here’s how we helped him scale even with the limitations he set:

The Challenge

To increase the number of B2B leads with winning audience & assets.

The Process

  • Given the low budget we were promised, we decided to play safe and restrict our scope of experiments.
  • Therefore, we decided to use lookalikes of highly converting audiences, tested against the new audience we created out of our research.
  • With a limited number of previously winning ad copies and creatives, our CBO worked really well at TOF.
  • The daily ad spend was set at $30/day.

The Results

Case Studies
  • Within a short period of 2 weeks, we got a highly converting lookalike audience against all the rest at CPL under the desired target of 73.58%.
  • 1 out of 3 adsets worked well with the same set of audiences, winning all the 18 leads within 2 weeks.

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Case Study 2: Financial Advisor in new location secures 35 scheduled calls with high conversion rate

Client Intro

Our financial advisor just relocated to a new location with no prior research, name, or experience in the new place. We did everything for the client from the ground up and set him up well against the pre-established competitors.

 

Here’s what we helped him achieve:

The Challenge

To establish the client as a progressive solution to the customer’s monetary problems in the current world setting and earn him leads.

The Process

  • As a part of the client’s customized funnel, we started with our research, based on our extensive research in the niche.
  • The research landed us massive audiences that we divided into 3 different adsets to test against the same set of creatives.
  • We ran our TOF campaign with CBO for better-optimized results and minimal dollar wastage.
  • We started getting low-cost results compared to the industry standards but higher as per our standards. Therefore, we continued digging deeper into the audience to create better matching creatives that would resonate with them better.
  • The new creatives were added in a new adset in the same campaign, with a $5 per day increase in the campaign budget.

The Results

Case Studies
  • A CPL under the desired target of 52% ($48.08) was a winning shot for the beginning.
  • With the addition of the 4th adset, we ended up with 2 highly converting ad sets.
  • The campaign got 2 winning creatives & 3 winning copies for future use.
  • We got 35 scheduled calls at a very high conversion rate.

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Case Study 3: Financial Advisor needed to fill appt. schedule after a long period of consistent growth

Client Intro

This client had experienced growth and then stagnation as new call and appts dropped off and needed to re-ignite lead generation activity.

The Challenge

To get him the required traction that could earn him high-paying B2B clients.

The Process

  • Out of his previous results that used to perform well, and with our own research, we built the cold audience to nurture them through our funnel while simultaneously converting them right at TOF.
  • We initially ran 3 ad-sets to this audience at $30/day, increasing that gradually as we started getting results.
  • CBO worked really well even with the low budget, as Facebook favored the converting ad-set with it.

The Results

Case Studies
  • 25 total leads got the client back on track within 5 weeks
  • The average of $26.59 CPL was a huge hit in the industry, keeping in mind the quality of the leads.
  • The client got a winning ad-set out of 3, with the potential to run and convert on auto-pilot.
  • The low cost per lead saved us more budget to distribute at other levels of the funnel in the next step.

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Case Study 4: CPA hit hard by the recession…we brought him back on top in less than 3 months

Client Intro

This accountant was facing the global recession harder than the competitors and was sinking quickly. We stepped in and brought him back in business within 3 months. Here’s how he performed over 3 months:

The Challenge

To build highly targeted cold audiences with no prior data and warming them up into leads at a low cost.

The Process

  • We did extensive audience and competitor research for the client to build the right audience persona with winning conversion probability.
  • We coupled that with the lookalikes of the high lifetime value (LTV) audience and begin our TOF campaign.
  • With a daily budget of $30/day initially, campaign budget optimization (CBO) worked wonders in distributing the budget where results were coming from.
  • Getting 46 ready-to-convert leads in 3 months was no less of a miracle for the accountant who dropped down to 3-5 low-paying leads a month.

The Results

Case Studies
  • We successfully booked the client 46 calls at a 63% conversion rate.
  • With dynamic creative ads, we got the creatives that would convert for the accountant for the foreseeable future.
  • Our TOF audiences seeded for the other funnel levels too, so the client had the blueprint of success right in his hands for future use.
  • He was absolutely amazed at the low cost per lead for the high-paying clients, comparing the results with those of his colleagues.
  • Needless to say, he survived the global recession like it never happened.