When most business owners weigh the potential risks and advantages of seeking freelancers over full-time employees, they
are told that this comparison is primarily concerned with individual skill. Understand that both full-time employees and
freelancers are equally capable of providing the skillset you need to reliably manage social media on your behalf.
The only notable differences you may observe between the two are the extent of their ability to self-motivate and the
the ease with which you will be able to verify trustworthiness with sensitive company information.
Concerning the first aspect, know that freelancers are independent contractors. Hence, their entire career relies on them
being able to motivate themselves to work and meet deadlines. If you plan to be hands-off and allow the candidate to
manage social media all on their own, a freelancer may be the right choice for you.
Concerning the second factor, a full-time employee’s position in your company depends not only on their performance but
their ability to keep company information private as well. If you think you’ll need a permanent social media manager that
will be deeply involved in marketing operations, a full-time employee is probably best for your business.